Social Media & Digital Marketing

Service Description

Transform your business's online presence by understanding the importance of digital marketing for small businesses, enhancing its use, and how to achieve this at a low cost, along with understanding why measuring marketing success is crucial for the growth of your organisation. This three-hour, live online session brings together the essentials of social media and digital marketing in one practical course. It’s designed to help help you understand the bigger picture, build confidence, and make informed choices about how you promote your work online. Rather than chasing trends, the course focuses on solid foundations that support visibility, engagement and long-term impact. Course Highlights: • Components of Digital Marketing • Social Media Marketing • Search Engine Optimisation (SEO) • Pay-per-click (PPC) Advertising • Key Marketing Metrics and Why They Matter • Tools for Tracking and Analysing Metrics • Setting Up and Monitoring Key Performance Indicators (KPIs) • Using Metrics to Drive Marketing Decisions • Introduction to Canva for simple, effective content. Delivered on behalf of Sodexo *Free training is subject to eligibility criteria: local SMEs, VCSEs, and diverse- owned businesses, start ups and sole traders in Kent and North Wales **Limited Spaces Available